Should Media Be My Business? How Answering This Question Will Help Me Choose My Customer
I continue oscillating between media as the business, demand gen, or some combo.
I care about each of these audiences. Each of these audience sizes can generate seven figures in annual free cash flow. But I can’t peanut butter my time across each. A large audience enables media as the business. A small audience enables media as the demand generation.
🤩 1M: Curious In Life
People who are intellectually curious and interested in exploring new ideas and perspectives.
😢 100K: Unhappy @ Work (Edge Workers)
People dissatisfied with their job. Ready for significant change. Prioritizing freedom.
🧑🔧 100: Solo Builders
People building zero-employee businesses. Creative or technical. Obsessed with something.
💼 10: Very Small Business Owners (VSBO)
People running a business with 1 to 20 employees. Plans to stay that way. Small on purpose.
I’ll be committing soon…
My 3 Dealbreakers When Screening Contractors (Analysts, Design, Devs, PM, Writers) — 🔍 Poor Attention To Detail: I usually ask for two pieces of information (e.g., LinkedIn plus pub ⟵
Don't Network: Build Relationship Moats; They're Hard, But Worth It — A better alternative is to invest in relationship moats where you meet strangers, stay in touch, an ⟶
Grouping My Work to Be More Intentional With My Time — Here are the key pillars: 📸 Capture: Article Highlighting, Camera, Meeting Transcription, Note T ⟶