The Five-Sentence Framework

Here is a simple writing framework I use for most of my business writing.

Most people will ignore your business since attention is scarce.
You can break through the noise by writing five sentence stories.
These stories should be information dense and hook people with conflict and foreshadowing that pays off with a transformation or call-to-action.
The writing should be clear, concise, and include sourced facts.
Use these stories for pitches, posts, presentations, and videos.