01/27/2010
I Heard They Hate Puppies (My Apple iPad Post)
S2MQRA6DGSNZ
So there it is. The Apple iPad is out and we can start speculating about something else. As a marketer, the most fascinating thing I found around the iPad hype cycle was the user comments on tech blogs. From the initial press it does look like the general consensus is that the [...]
01/06/2010
Sent From My iPhone
I’ve received a number of emails recently from people on their smartphones. Many have signatures that say things like ‘Sent from my iPhone’ or whatever phone they’re using. That’s fine if you think it’s cool to let everyone know you have an iPhone. I get that. Frankly that’s why many people [...]
12/25/2009
Here Come The Lists
Data comes at us from all directions. It can be hard to make sense of it all. So we filter. We ignore. We categorize. We love to group things. It helps us make sense of the world. It happens at work and in our personal lives. While [...]
12/17/2009
Ad Targeting: We Can Do Better
I was looking for a deck on Personal Data Networks. That I didn’t find anything interesting is another story. Mental note to blog on that later.
Anyway, I found it odd that a Timbaland ad was displayed on a site like SlideShare.net. It doesn’t fit. And the fact the keywords ‘personal data [...]
12/11/2009
George Clooney vs. Tiger Woods
A promise is a big deal. Break one and bad things can happen. Namely people may lose trust in you.
12/10/2009
Why Crowdsourcing Works
There’s lots of talk about crowdsourcing these days. IMO, crowdsourcing works when the contributor believes they have excess capacity (e.g. time, brain processing cycles) AND will receive some sort of non-monetary compensation (e.g. recognition, purpose).
The formula that makes this work for many is perceived capacity (under) utilization plus (low) opportunity cost plus a belief [...]
